Beiqi New Energy: LITE marketing strategy will focus on the sales circle

Fenghuang Wang Automotive Group interview On November 17, 2017, Fenghuang Wang Automotive and the media together with a group of Beiqi New Energy Deputy General Manager Zhang Yong, Beiqi New Energy Marketing Chief Brand Officer Hu Enping, Beiqi New Energy Marketing Vice General Manager , ARCFOX Lu Hao, general manager of these three leaders, and the three leaders conducted a related discussion, the following is a group record:




Q: LITE at the beginning of the design, its user positioning is like? What is its core selling point? What are the advantages?

Lu Hao: LITE positioning is 80, 90 after the consumer groups, that is, two or three years old young people. Such groups pursue freedom, love life, but also the pursuit of fun, like a more personalized life. 90 after the communication to the pursuit of freedom-based, in this regard, we initially in the models, models and the overall design of the intelligent design have done full consideration.

The most important thing is that we introduced the mode of creation at the beginning of the design to cooperate with LKK, the top design company in China. With our platform, we allow front-line designers and users to comment, think of ideas, talk about the UI interface they want, or the ideal new-energy vehicles they want. We not only consider car design from the perspective of designers and engineers, but more from the consumer perspective, especially from the perspective of young people to understand the needs of users. For example, we now LITE car which 5 USB ports (respectively in front of the car, back and side), this design to meet the young user group in addition to other mobile phone charging other charging needs. Such as red in the number of mobile phone broadcast at the same time, this design is very beneficial to users.

Q: 1, our sales target or the expected value of LITE; 2, the power mode we have been pushing, due to OEMs for the battery profit and battery standards, we are currently promoting the power mode, after which in the personal terminal What are our planning, business logic will be how to further promote?